Is your WooCommerce store leaving money on the table right after a sale?
For many online businesses, the moment a customer clicks "purchase" marks the end of their marketing efforts. But savvy store owners know better. They understand that what happens after the sale is just as critical as the conversion itself.
Instead of a bland "Order received" message, imagine a post-purchase experience that reinforces loyalty, inspires further engagement, and drives additional sales. We're talking about transforming your standard WooCommerce thank you page from a transactional formality into a dynamic, strategic asset.
Through our work with countless entrepreneurs and partner brands, we've witnessed firsthand how a well-crafted thank you page can unlock increased customer lifetime value and foster stronger relationships. It's a goldmine for sparking social shares, encouraging cross-sells, and cementing brand affinity.
That's why we've created this definitive, step-by-step guide. We'll show you exactly how to build custom WooCommerce thank you pages that don't just confirm an order, but actively contribute to your business growth.

Beyond "Order Received": Why Your WooCommerce Thank You Page Needs an Upgrade
The order confirmation or thank you page might seem like a minor detail in your customer's journey, but its strategic value is immense. Unfortunately, the default WooCommerce thank you page is fundamentally unoptimized for conversions and customer engagement. It’s a missed opportunity to deepen connections and boost revenue.
By customizing this crucial touchpoint, you can:
- Boost Conversions: Entice shoppers with exclusive coupon codes for future purchases.
- Increase Average Order Value (AOV): Seamlessly display popular products or relevant upsells/cross-sells.
- Enhance Customer Experience: Provide crystal-clear details on order items, total costs, and shipping information, reducing customer support queries.
- Cultivate Loyalty: Turn first-time buyers into repeat customers and advocates.

Ready to transform this overlooked page into a powerful business tool? We'll guide you through two primary methods, followed by a bonus tip. Feel free to jump to the method that best suits your needs:
- Method 1: Create a Custom WooCommerce Thank You Page Using FunnelKit
- Method 2: Create a Custom WooCommerce Thank You Page Using a Page Builder
- Bonus Tip: Capitalize on Seasonal Sales and Customer Journeys
Let's dive in!
Method 1: Transform Post-Purchase with FunnelKit (Our Recommended Approach)
The most efficient and powerful way to build a custom WooCommerce thank you page is by leveraging FunnelKit Funnel Builder, formerly known as WooFunnels. Renowned as the best WordPress sales funnel and automation plugin, FunnelKit offers an array of ready-made Thank You page templates, allowing you to craft a professional, high-converting experience without writing a single line of code.

Our rigorous testing confirms FunnelKit's exceptional ease of use and scalability, making it an ideal choice for businesses of all sizes.
Note: While FunnelKit Pro offers even more advanced templates and features, the free version provides everything you need to upgrade your default WooCommerce thank you page.
Step 1: Install FunnelKit and Select Your Strategic Thank You Template
First, install and activate the FunnelKit plugin. If you need a refresher, our step-by-step guide on how to install a WordPress plugin is a great resource.
Once activated, navigate to FunnelKit » Templates and click the 'Checkout' button.

You can choose from FunnelKit's diverse library of pre-designed templates or opt to 'Start from scratch.' We highly recommend starting with a template for a rapid, professional setup. Hover over any template and click 'Preview' to see it in action.

By default, FunnelKit shows the checkout page preview. To view the thank you design, simply select 'Thank You Page' from the left-hand menu.

Once you've found the perfect template, click 'Import This Funnel.' (For this guide, we'll use the Livewire template, but any design will work.)

FunnelKit might prompt you to install additional plugins, such as SlingBlocks, which enhances the WordPress block editor with page-building capabilities. If this appears, click 'Activate' to install the necessary tools.

Finally, assign a name to your custom thank you page for internal reference within your WordPress dashboard, then click 'Add.'

Step 2: Tailor Your Page for Maximum Impact
You'll now see all the template's included steps. In the free version of FunnelKit, this typically includes a thank you page and a custom WooCommerce checkout page. For detailed instructions on customizing the checkout page, refer to our guide on how to customize the WooCommerce checkout page.
To customize your thank you page, click the 'Edit' link.

Then, click 'Edit Template' to open it in the WordPress block editor.
Note: If FunnelKit opens the template in a different editor due to an existing page builder plugin, simply click 'Switch to WordPress editor' instead.

You can now customize the template just like any other WordPress page. Click any block and use the settings in the right-hand menu and mini toolbar to fine-tune it.
For instance, to replace the placeholder logo with your own custom logo, select the Image block, click 'Replace' in the mini toolbar, then choose an image from your WordPress media library or upload a new one.

(If you don't have a logo yet, tools like Canva make it easy to create one.) After selecting your image, adjust its size, add image alt text, and apply styling using the right-hand menu.

Similarly, replace placeholder text with your specific messaging for your online marketplace. Simply click the text block and type your content. You can also customize text styling — from adding borders and box shadows to changing font families and text color.

Crucial Note: Do NOT modify any text within [ ]
brackets, as these are smart tags allowing FunnelKit to display personalized content like the customer's name.
Fine-Tuning Order and Customer Details
Next, let's optimize FunnelKit's unique 'Order Details' widget, which displays essential purchase information.

While functional out-of-the-box, you can customize its appearance and displayed information. Change the section's heading by typing into the 'Heading' field.

Toggle 'Show Image' to display product images for each item. If you sell subscriptions for a membership site or online courses, expand 'Subscription' in the right-hand menu and enable 'Show Subscription Preview' to display payment dates and pricing. You can also customize the heading.


Similarly, for digital downloads, add a 'Downloads' section. This provides crucial information like filenames, download counts, and expiration dates, and even a direct download button for a seamless customer experience.

Expand 'Downloads' in the right-hand menu to add or remove information, and customize the heading and button text.

Once satisfied, switch to the 'Style' tab to customize background colors, fonts, and highlight specific elements.

Finally, optimize the 'Customer Details' widget. Click to select the section, then modify the heading and choose between multi-column or single-column layouts via the 'Layout' dropdown. Use the 'Style' tab for further visual customization.

Beyond the Basics: Adding Conversion-Boosting Elements
Once the core template is set, amplify your thank you page's impact by adding custom content. This is where you elevate the customer experience, drive more sales, and strengthen your brand. Click the '+' icon in the right-hand corner and drag any block onto your design. Here are a few powerful options:
Drive More Sales: Promote Related Products
The thank you page isn't the end of the sales journey; it's a prime opportunity for re-engagement. Leverage it to recommend other products a customer might love, boosting sales and awareness of your full catalog.
Explore the 'WooCommerce' section in the left-hand menu for blocks like 'Best-Selling Products,' 'Newest Products,' and 'On Sale Products.'

Drag your chosen block onto the page, then select it to customize its display settings in the right-hand menu.

Boost Engagement: Grow Your Social Following
Social media platforms like X (Twitter) and Facebook are vital for promoting your products. Your new customers, having just bought from you, are more likely to follow you on Instagram, Snapchat, YouTube, and other platforms.
Simply drag a 'Social Icons' block onto your page, click the '+' icon, and choose the social platforms you wish to add.

Click each newly added icon and type in the URL of your corresponding social profile. Repeat for all your accounts.

Encourage Repeat Business: Deliver Exclusive Coupons
Coupon codes are a proven tactic for encouraging repeat purchases. Integrate a compelling coupon offer directly onto your thank you page, perhaps a free shipping discount on their next order.

Create your coupon using WooCommerce's built-in features or a dedicated coupon code plugin. Then, add a Text block to your thank you page and type in the coupon code along with any promotional messaging.

For advanced personalization, like showing different coupons based on order total, item count, or payment gateway, consider upgrading to FunnelKit Builder Pro. Its powerful rules-based engine helps build customer loyalty through targeted offers.
Step 3: Publish Your Optimized Thank You Page
Once your thank you page is perfectly designed, click 'Update' to save your changes, then 'Back To Thank You Page.'

Finally, click the 'Draft' button next to 'Thank you Page' and select 'Publish' to make your new, strategic thank you page live on your WordPress website.

Method 2: Design with Precision Using SeedProd (Drag-and-Drop Power)
For those who prefer a highly visual, drag-and-drop design experience, SeedProd is an excellent choice for crafting custom WooCommerce thank you pages. It liberates you from the constraints of the standard WordPress block editor, offering intuitive control.
SeedProd boasts over 350 professional templates, including robust eCommerce designs perfect for creating sales pages and lead-generation pages. Crucially, it offers full WooCommerce support with dedicated blocks you can simply drag and drop onto your layouts.
Our partner brands have achieved impressive results using SeedProd for their thank you pages. For more insights, check out our in-depth SeedProd review.
Step 1: Installation and Template Selection
Begin by installing and activating the SeedProd plugin. Our guide on how to install a WordPress plugin can assist you.
Upon activation, go to SeedProd » Settings and enter your license key, found in your SeedProd account. Then, click 'Verify Key.'

Note: While a free version of SeedProd is available, the Pro version is essential for this guide as it includes the necessary WooCommerce blocks and integrates with popular email marketing services.
Next, navigate to SeedProd » Landing Pages and click 'Add New Landing Page.'

Choose a template from SeedProd's categorized options, specifically clicking the 'Thank You' tab for relevant designs.

For this demonstration, we'll select the 'Order Completed Thank You Page' template by hovering over it and clicking the checkmark icon.

Assign a unique name to your custom WooCommerce thank you page. SeedProd will auto-generate a URL, which you can edit if desired. Once satisfied, click 'Save and Start Editing the Page.'

This will open the SeedProd editor, featuring a live preview on the right and settings/blocks on the left. To customize any block, simply click it in the page builder and adjust its settings in the left-hand menu.

Step 2: Optimize for Revenue: Integrate Upsells & Cross-sells
Upselling products on your thank you page is a highly effective marketing technique. SeedProd's 'Sections' feature allows you to quickly build an enticing upsell block.
Click the 'Sections' tab, then select 'Hero' from the left-hand menu. Hover over 'Hero 2' and click the '+' icon to add it to your page.

Select the 'Image' block within the newly added hero section and click 'Use Your Own Image' to upload a product image for your upsell.

Then, configure the 'Headline' block with your product title and the 'Text' block with a compelling product description.

Replace the default Call To Action button with an 'Add To Cart' button. First, delete the existing 'Call To Action' block.

Next, find the 'Add To Cart' block in the menu and drag it into the empty space within your 'Hero 2' section.

Connect this button to the correct WooCommerce product using its ID. If you don't know the ID, go to Products » All Products in your WordPress dashboard and hover over the product to reveal it.

Back in SeedProd, select the 'Add To Cart' block and enter the Product ID into its designated box. You can also enable 'Direct to Checkout' to send shoppers straight to the checkout page if they add this item.

Customize the button's appearance, including its color scheme, text, and alignment using the left-hand menu settings. Finally, add a 'Headline' block above your upsell section with compelling text like "You may also be interested in" or "The perfect addition to your order."

Step 3: Leverage Popularity: Showcase Your Bestsellers
Another powerful conversion strategy is to feature your best-selling products. Since these items are already popular, they have a higher chance of appealing to new customers.
Simply drag the 'Best Selling Products' block from the left-hand menu onto your layout.

SeedProd offers various product grid options, including "Sale Products," "Top-Rated Products," and "Recent Products." For more details, consult our guide on how to display popular products in WooCommerce.
Step 4: Launch Your SeedProd Thank You Page
Once your custom WooCommerce thank you page is polished, publish it by clicking the dropdown arrow next to 'Save' and selecting 'Publish.'

To ensure customers are redirected to your new page, you'll need the help of the Thank You Page for WooCommerce plugin. This tool allows you to redirect customers to any specified URL after a purchase.
Install and activate the plugin first. After activation, you'll need the URL of your new thank you page. Find it by going to SeedProd » Landing Pages and locating the link in the 'URL' column next to your created page.

With the URL copied, navigate to WooCommerce » Thank You Page. Check the 'Enable Global Thank You Page' box.

Paste your SeedProd thank you page URL into the 'Thank You Page URL' box.

Finally, click 'Save Changes.' Now, every completed WooCommerce order will automatically redirect to your strategically designed custom thank you page.
Bonus Tip: Capitalize on Seasonal Sales and Customer Journeys
As you optimize your post-purchase experience with custom thank you pages, consider how these improvements align with your broader marketing strategies, especially during peak seasons. Planning a holiday sale for your WooCommerce store is a fantastic example of leveraging strategic marketing to attract new customers and significantly boost revenue, particularly with events like Christmas and New Year's on the horizon.
During these periods, shoppers are actively seeking deals. Integrating offers like coupons or shipping discounts (which you can promote directly on your new thank you page!) can massively drive more traffic to your site.

A thoughtfully executed sale doesn't just deliver immediate profits; it also amplifies brand awareness and cultivates repeat orders from existing customers — the very customers who are now experiencing your optimized thank you page.
To learn more about maximizing these opportunities, explore our guide on how to plan a holiday sale for your WooCommerce store.
Unlock Your Store's Full Potential, One Thank You Page at a Time
By now, you understand that a custom WooCommerce thank you page is far more than a simple order confirmation. It's a powerful and often underestimated marketing tool, capable of fostering deeper customer relationships, driving repeat business, and significantly boosting your store's overall profitability.
Whether you choose the robust sales funnel capabilities of FunnelKit or the intuitive drag-and-drop design freedom of SeedProd, investing in this critical touchpoint will set your WooCommerce store apart. You're not just confirming a sale; you're cultivating a loyal customer base.
Ready to continue optimizing your eCommerce journey? Dive into our list of the best WooCommerce plugins to further enhance your store's capabilities, and learn how to optimize the customer journey for WooCommerce stores for end-to-end success.
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